New York, NY –
Banned for decades, absinthe, the unique anise-flavored and green-colored liquor made from herbs, is hotter than ever, sparking a new iPhone app which encourages fans to become part of the “green movement” by submitting their own favorite absinthe recipes.
A social media phenomenon, absinthe has fans from Facebook to Twitter, from coast to coast. In addition to the Facebook page, www.facebook.com/greenmvmt, which includes special offers, absinthe fans can now upload their favorite recipes. Learn more about the app at http://itunes.apple.com/us/app/absinthe-by-m.p.-roux/id450545995?mt=8
offers four unique absinthe brands: Grande Absente
, handcrafted in France and made exclusively with the highest quality spirits and select botanicals; Absente, the first legal absinthe on the U.S. market since 1912 which is made from the best artisanal distillation methods and ingredients; Supreme Absinthe, at an impressive 151 proof; and Absinthe Ordinaire, named after the creator of the first-ever absinthe recipe in 1792 and priced affordably.
“Once the drink of the counterculture, absinthe is now being enjoyed more than ever, which is why we created the absinthe iPhone app and are encouraging fans to become part of the green movement by submitting their favorite recipes,” said Chairman and President Michel Roux, Crillon Importers.
Absinthe lovers can also upload their favorite green photos on Flickr at http://www.flickr.com/photos/greenmvmt/
. In addition, absinthe mixology videos will be offered soon.
About Crillon Importers
Absente, Grande Absente, Absinthe Ordinaire, and Supreme Absinthe are imported and marketed in the United States by Crillon Importers. Located in Paramus, New Jersey, Crillon Importers was founded by legendary spirits marketer Michel Roux. In addition to their absinthe brands, Crillon imports a variety of spirit brands including Opal Nera, Magellan gin
, Pango Rhum
and Rhum Barbancourt
. For more information, please visit www.greenmvmt.com